Test & Improve

Test & Improve is a best-practice meeting cadence facilitated by Altify in your account plans.

As the name suggests, it helps revenue teams collaborate on account plans by providing a structured approach to getting the most out of each person's knowledge and experience.

Regular Test & Improve meetings test the team's account plans for gaps and gather recommendations of the most effective actions to improve them.

When you've established a regular Test & Improve cadence, and people participate fully, everyone on the revenue team benefits:

• They develop a better understanding of the account, the business value you're delivering to customers, relationship-development priorities, and new business potential.
• They coach each other. This often leads to creative ideas for growing revenue in the account, better anticipation of competitors' moves, and more effective strategies to block them.
• They're better prepared to discuss their plans with their customers.
• They know how to focus investments and align resources in a way that helps them to win in their account.
• And because people from across the business can participate, the whole company benefits from the way the process helps people to share ideas and best practices.

Learn about Test & Improve

The Altify Learning web site offers a highly engaging way to learn how to get the most out of Test & Improve.